How to design a good album
A good business album or samples may show enterprise strength, setting up enterprise brand, attract more attention, conquer customers; Meanwhile show staff's cohesive force and heartfelt pride and mission! We design brochures or sample not as art, but the sword of marketing, brand benchmarking, we only do the actual effect,and have marketing value album or samples. Now business album or sample is already an important tool of organization institutions and social system, for display in the market publicity materials play a critical role. To make enterprise bigger and stronger - - - - - - - - - - - you should do business catalog, samples, highlighting image as the company's intangible assets. our professional for ambitious enterprise custom album and sample design -chuang yuan advertising.
A. First build structure most can reflect the company strength
The picture album or sample structure design is a very important, like a swish building need unique design the same. If without a very good creativity and innovation, no matter how good the album or sample do photography and design and printing is , even can`t attract customers and social friends from all walks of life, harder to give somebody else impressed, also is like that of a man very handsome , but a little vigour , or does not cause people to enjoy. These similar to constructions or buildings, the building looks are not attractive eyeball, also won't interested someone to know internal, even decorate and facilities and won't talking about trade with someone! We chuang yuan thinks, the enterprise should fully assess their advantages and disadvantages in making the picture album or samples and what are the good opportunity on market, etc. That is to do a thorough SWOT analysis, then devise a most organization can reflect the company's overall strength, and this organization can good avoid company's weak and inadequate.
For example, when i am doing a planning ,i will build the structure with characteristic concept of album and layout of the goods, show company abundant strength for setting basis of the market.
B. Select the material closely related with the idea
Fact is that every enterprise have "own enterprise philosophy", or hang out, or printed on the album,or display on the internet , but a majority of them are just possess this "enterprise idea," but not use it in the actual behavior,then becoming a hypothetical slogan. We do business catalog or samples and so on , all hope everything is real occoured in the company , so that they will be more persuasive , and find theme and concept photograph echo, so it can let customer be impressed. For example, the haier, punched all unqualified refrigerator , not sell to customers, which is a very good case. So when in design, we must select sample or album which can reflect a company philosophy and image strength chapter from a lot of subjects put on album in sample .
C, Photography, design and printing cannot be ignored
After the above structures "most can reflect the company strength structure" and "select closely related with the concept of the" , we also cann`t be relaxted forquality of anbum pictures (products and company`s pictures) which is the basis of album. We all know that today is "Intuitive viewing pictures" era, many occasions used visual picture to illustrate problems or reflect the actual conditions, and that words only be a auxiliary . In a such time , we must pay a great attention on photograph and design , use professional photographer taking pictures, and the most suitable designers to design upper. When the design draft finished, we should remember not oversight use in choice for paper, printing process, otherwise the hard work of before will discounted.